A RICH HERITAGE BUILT ON TRUST
As most organisations that have built a reputation on a strong foundation of trust and reliability, Lee Motors started out with humble beginnings way back in the 1950s. Soon, the company secured a Honda Motorcycle dealership from Boon Siew Sdn Bhd in the 1960s, and to complement the motorcycle business, it started trading motorcycle parts as well.
After a decade or so, the company grew in strength and expanded its vision to be involved in the dealing of cars. It was during this time that Lee Motors made a milestone move to procure a Honda Car dealership from Kah Motors Sdn. Bhd. in the 1970s.
The 1980s was an exciting era for Lee Motors, as new doors of opportunities were opened for us to venture into as we established an engine gasket manufacturing arm. In 1985, we obtained a Proton Car dealership. The crowning milestone for Lee Motors was when we became dealers for the prestigious line of BMW cars in 2003.
Over the years we have not only forged successful dealerships with esteemed automobile brand names but also bonded well with our customers. So much so, that they have come to trust and rely on our services, and as a result, customer loyalty has grown from one generation to the next.
Our brand value is simple yet profound : Our clients’ interests always come first. Over the years we have learned that if we serve our clients well, our own success will follow.
As an organization we are defined by many distinctive characteristics that we demonstrate every day in our dealings – honesty, unsurpassed attention to detail, reliable performance and superior products. However, it is a combination of all the above that set us apart as a trusted partner to our customers. It is also what our brand value stands for and the way we have always conducted our business.